Southampton announced a three-year agreement with LD Sports as its new front-of-shirt partner, in what represents the biggest sponsorship deal in the club’s history. LD Sports is a brand new sports...

Real Madrid and Adidas announced their eight-year sponsorship extension until June 2028. The deal marks a third decade of the most successful alliance in football. Adidas has designed and produced...

Brentford FC and Umbro announced a four-year partnership that will see the Sky Bet Championship side playing in Umbro kit until 2023. Umbro has come on board as Brentford’s main kit supplier in a...

Liverpool FC has announced that AXA, the world's leading insurance brand, will become a principal partner and the club's new official training kit partner from the 2019-20 season. To launch the new...

West Ham United and Umbro are delighted to confirm a new long-term agreement which will see the global sportswear company remain as the club’s official technical partner until the summer of 2023. For...

A four years contract renewal between the OGC Nice and Macron, further strengthens their already solid relationship. “Les Aiglons” and the Italian brand plan to maintain their collaboration for 4...

After ending a partnership of 20 years with Puma last February, Cameroon will now wear Le Coq Sportif from the next 2019 African Cup of Nations. French brand Le Coq Sportif announced the new...