FC Barcelona's fame as the only major European team not to wear advertising on the front of its shirts is over.Yet the European champion is delighted by the groundbreaking manner it has broken with...

Adidas and the Mexican Football Federation (FMF) announced that they have entered a long-term partnership until 2014.  The partnership is a natural alliance between the No. 1 football brand and one of the...

Manchester United, has struck the U.K.'s most valuable shirt-sponsorship deal, worth $99 million (£56.5 million) over four years to carry the name of insurer American International Group on its jerseys....

“Few institutions, sporting or otherwise, have been able to match the aura and mystique that FC Barcelona as a football club exude. Even if the team is doing badly, as it has done for long spells in...

By the early 1980s in England competition sponsorship had opened the way to club shirt sponsorship. Abroad, the wearing of product names on club shirts was already common.In 1978 Liverpool became...