The new 2008 England Away Kit was officially launched this afternoon and will make its debut at Wembley on Wednesday for Fabio Capello's first game in charge.
The new shirt, which sees the Three Lions crest in the centre of the chest, will be worn during the 2010 World Cup qualifying campaign and will mark the beginning of a new era for the team. England’s rich heritage is married with revolutionary technology by incorporating a QR (Quick Read) code into the shirt’s label. This effectively serves to bring the shirt to life, enabling fans to access a unique QR website.
Upon photographing the code with their mobile phones, fans will be taken to the website where they can obtain exclusive content about UMBRO and England.
This is the first time that QR code has ever been incorporated into a football shirt.As regards the strip’s other technical features, comfort and ease of movement is central in the shirt's design. The shirt has been anatomically cut to emphasise the athleticism of the player, whilst a twill mesh body fabric ensures that it is both lightweight and breathable. Other benefits include a hybrid neckline and a specially shaped underarm gusset, which maximise comfort and mobility.
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